The Day Music Changed the World

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By Jim Gibson, President, Gibson Consultants June 2020 – These past few months have been rough, rougher than anything we’ve seen in some time. They’ve provoked intense emotions and exposed raw nerves. As a nation we feel worn down. Yet, we’re approaching Independence Day, when we come together as Americans – in spirit, if not… Read more »

Automation in Healthcare: Not Just “Nice to Have”

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by Linda Stotsky, Content Marketing Strategist, Boston Software Systems May 2020 – As reflected in February’s Healthcare Musings, “Healthcare AI is here to stay;” artificial Intelligence (AI) is being referred to as a “must have” for technology vendors looking to make their claim in the Health IT market. AI in healthcare is expected to reach… Read more »

Preparing for New Challenges in Mental Health with Natural Language Processing (NLP)

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by Elizabeth Marshall, Director of Clinical Analytics at Linguamatics, an IQVIA company April 2020 – The coronavirus pandemic has made its mark on every aspect of our lives. Not only has COVID-19 threatened our physical health, it has also created huge economic challenges, altered our social routines, and forced us to stay at home. We… Read more »

The Difficult Reality of Immunizations in Ambulatory Care

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by Wanda Filer, Head of Medical Affairs, VaxCare March 2020 – Measles, influenza, Hepatitis A and many other vaccine preventable disease stories fill the headlines today. While we see a lot of coverage about the anti-vaccine movement, there are other under-appreciated barriers to increasing adult and pediatric vaccine rates occurring in many ambulatory care practices… Read more »

What’s Not Being Discussed in the AI Conversation: Compliance

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by Tim Gorton, Healthcare Executive February 2020 – Healthcare AI is here to stay. Millions of dollars have been invested in it. Products and systems continue to be developed and used to advance innovation and enhance the patient experience[1]. Yet, how do hospitals and health systems sustain AI innovation while also remaining regulatory compliant? Innovation… Read more »

Should Your Company Hire a PR & Marketing Agency…or Build Those Capabilities Internally? (Hint: Both.)

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by Jodi Amendola, CEO and founder, Amendola Communications January 2020 – Companies on a quest for market domination will inevitably encounter the same question. Should they hire an agency with a full roster of PR and marketing services—or add that talent in house? I’ve been a career agency leader for 30 years so you would… Read more »

A Critical Tool for Managing Seniors’ Quality of Life and Health Outcomes

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by Jean Rush, Independent Board Member, former EVP Government Markets, Highmark December 2019 – In 2019, CMS provided Medicare Advantage plans with greater flexibility in the definition of “supplemental benefits,” allowing these benefits if they “compensate for physical impairments, diminish the impact of injuries or health conditions, and/or reduce avoidable emergency room utilization.“   In essence,… Read more »

Predicting Software Release Dates

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by Ara Kouchakdjian, VP Product Management at Stanley Healthcare November 2019 –  The challenge: Figuring out a release date For non-engineers, software processes are a black box.  Those of us facing the market want a simple answer to the question: “when can the client generate value from the new release?” Explanations from many product and… Read more »

How to Prepare for Member Outreach Before Crisis Strikes

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by Ellen Harrison, VP of Operations & Market Strategy, HMS October 2019 – At some point, most healthcare organizations will likely need to communicate with members in some type of emergency or rapid response situation, whether it’s a natural disaster, public health crisis or prescription recall. Just consider the state of natural disasters in 2018…. Read more »

Speed Time-to-Market with a Smaller Investment Through Partnering

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by Julie Mann, Chief Commercial Officer, Holon Solutions September 24, 2019 – The healthcare information technology (HIT) market is expected to grow from more than $187 billion this year to more than $390 billion by 2024. Much of this growth is driven by healthcare providers, health plans and policymakers collectively concluding that the fragmented, inefficient… Read more »