Feature Articles

We’ve curated the best content from our healthcare insights for you. Read these articles to stay ahead of the curve.

  • Should Your Company Hire a PR & Marketing Agency…or Build Those Capabilities Internally? (Hint: Both.)

    by Jodi Amendola, CEO and founder, Amendola Communications January 2020 - Companies on a quest for market domination will inevitably encounter the same question. Should they hire an agency with a full roster of PR and marketing services—or add that talent in house? I’ve been a career agency leader for 30 years so you would …Read More »
  • A Critical Tool for Managing Seniors’ Quality of Life and Health Outcomes

    by Jean Rush, Independent Board Member, former EVP Government Markets, Highmark December 2019 - In 2019, CMS provided Medicare Advantage plans with greater flexibility in the definition of “supplemental benefits,” allowing these benefits if they “compensate for physical impairments, diminish the impact of injuries or health conditions, and/or reduce avoidable emergency room utilization.“   In essence, …Read More »
  • Predicting Software Release Dates

    by Ara Kouchakdjian, VP Product Management at Stanley Healthcare November 2019 -  The challenge: Figuring out a release date For non-engineers, software processes are a black box.  Those of us facing the market want a simple answer to the question: “when can the client generate value from the new release?” Explanations from many product and …Read More »
  • How to Prepare for Member Outreach Before Crisis Strikes

    by Ellen Harrison, VP of Operations & Market Strategy, HMS October 2019 - At some point, most healthcare organizations will likely need to communicate with members in some type of emergency or rapid response situation, whether it’s a natural disaster, public health crisis or prescription recall. Just consider the state of natural disasters in 2018. …Read More »
  • Speed Time-to-Market with a Smaller Investment Through Partnering

    by Julie Mann, Chief Commercial Officer, Holon Solutions September 24, 2019 - The healthcare information technology (HIT) market is expected to grow from more than $187 billion this year to more than $390 billion by 2024. Much of this growth is driven by healthcare providers, health plans and policymakers collectively concluding that the fragmented, inefficient …Read More »

 

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